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In AppsFlyer, when a user clicks on a referral link that redirects to my app in the Play Store, AppsFlyer immediately records a 'click' from that campaign. The user is shown the page for my app. If they then decide to install my app, a BroadcastReceiver of type com.android.vending.INSTALL_REFERRER is launched. AppsFlyer's SDK implements this BroadcastReceiver by sending the campaign's source and medium that caused that install to their servers. See this to get and idea of how the BroadcastReceiver is implemented.

I can then easily see via the AppsFlyer dashboard how well a campaign is performing by measuring clicks vs installs per campaign and calculating clickthrough rate.

AppsFlyer dashboard

Can I track clicks vs installs without AppsFlyer using Google Play URL Builder and Google Analytics SDK - Google Play Campaign Attribution or some other 3rd party tool? I see how GA tracks installs by implementing com.android.vending.INSTALL_REFERRER and sending the install to the GA Dashboard, but can I also measure how many users are seeing the Google Play download page for my app and then deciding to not install it?

Community
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dazedviper
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1 Answers1

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It is possible to work without a 3rd party if you're just tracking Google campaigns for an Android app. However, you most likely want to track across channels (e.g. Facebook, Twitter, iAd, ad-networks, email campaigns, etc.) in which case it would be necessary to set up with a dedicated attribution partner like AppsFlyer. This will also enable you to take advantage of critical tools for ad-operations, such as retargeting and re-engagement campaigns, smartlinking/deeplinking, etc.

Regarding your second question, you should be able to see the number of page views for your app in Google Play as a result of campaigns and search.

danielapps
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  • I just need to generate links with campaign info in URL and keep track of traffic. Where can I find page views per campaign in Google Developer Console? Which panel? Or do I need to integrate GA? – dazedviper Aug 11 '15 at 15:29
  • In this instance, your best bet is AppsFlyer (I'm assuming you're already set up with them)... I'm not entirely sure regarding GA and page views... – danielapps Aug 13 '15 at 13:05
  • @hallaplay835 How are you tracking install counts using Appsflyer? – Kala J Sep 08 '16 at 12:03