I'm using a custom regex replace method found here. I put in my own method
UPDATE `catalog_product_entity_text`
SET `attribute_id` = regex_replace('^[^.]*^(.*?)\:', '<b>^[^.]*^(.*?)\:</b>', attribute_id)
But when I run this the database gives me the error;
Got error 'repetition-operator operand invalid' from regexp
It says in the documentation in the link above that the NO_BACKSLASH_ESCAPES mode must be set to ON but I'm not sure if this is the issue or how to do this. I have MySQL 5.5.