Q: How do I launch the App Store from my iOS app? Also, how do I link to my application on the store?
A: The -[UIApplication openURL:] method handles links to applications and media by launching the appropriate store application for the passed NSURL object. Follow the steps below to obtain a link to an application, music, movie, or TV show sold on iTunes, and link to it from your iOS application:
Launch iTunes on your computer.
Search for the item you want to link to.
Right-click or control-click on the item's name in iTunes, then choose "Copy iTunes Store URL" from the pop-up menu.
In your application, create an NSURL object with the copied iTunes URL, then pass this object to UIApplication' s openURL: method to open your item in the App Store.
Listing 1 Launching the App Store from an iOS application
NSString *iTunesLink = @"https://itunes.apple.com/us/app/apple-store/id375380948?mt=8";
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:iTunesLink]];
see https://developer.apple.com/library/ios/qa/qa1629/_index.html