You can't do much about it since the spotlight's search mechanism is built-in in iOS. When user types a keyword, iOS will search the following two names of all installed apps:
- The app's bundle display name (the name used in your home screen).
- The (usually) longer name used in the App Store.
When searching, iOS will do a case-insensitive match from the beginning of each "word" in the name. For example, if your app is called ABCXYZ
, both A
, ABC
and ABCX
will match the name, but not XYZ
. However, it's worth pointing out that each "component" of the camel-case styled name will be treated as a different word. So if your app is named AbcXyz
, keyword of abc
and xyz
will both match your app.
AFAIK there is no way to alter the search mechanism or add new keywords to your app. All you can do is to optimize the aforementioned two names that are used for searching. For example, you can include some relevant information in your "App Store name," but I wouldn't recommend to abuse it.