In reading many MSDN pages about the Azure Service Bus, it alludes to the ability to set up a "Load Balancing" pattern with the "Topic/Subscription" model, but never says how this is done.
My question is, is this possible. Essentially, we are looking to create Topics that would have a possible n number of subscribers that could be dynamically ramped up and down, based upon incoming load. So, it would not be using the traditional "multicast" pattern but round robining the messages to the subscribers. The reason we want to use this pattern is that we want to take advantage of the rules and filtering that reside in the Topics and Subscriptions, while allowing for dynamic scaling.
Any ideas?