It's a matter of information density. Compression is about removing redundant information.
In the string "314159"
, each character occupies 8 bits, and can therefore have any of 28 or 256 distinct values, but only 10 of those values are actually used. Even a painfully naive compression scheme could represent the same information using 4 bits per digit; this is known as Binary Coded Decimal. More sophisticated compression schemes can do better than that (a decimal digit is effectively log210, or about 3.32, bits), but at the expense of storing some extra information that allows for decompression.
In a random hexadecimal string, each 8-bit character has 4 meaningful bits, so compression by nearly 50% should be possible. The longer the string, the closer you can get to 50%. If you know in advance that the string contains only hexadecimal digits, you can compress it by exactly 50%, but of course that loses the ability to compress anything else.
In a random byte string, there is no opportunity for compression; you need the entire 8 bits per character to represent each value. If it's truly random, attempting to compress it will probably expand it slightly, since some additional information is needed to indicate that the output is compressed data.
Explaining the details of how compression works is beyond both the scope of this answer and my expertise.