According to Facebook Product Audience documentation, one can create an audience to target people who, for example, have added a product to basket but not purchased it.
This can be done through product_audiences
endpoint with:
inclusions=[{"retention_seconds": 86400,
"rule": {"event": {"eq": "AddToCart"}}}]
exclusions=[{"retention_seconds": 172800,
"rule": {"event": {"eq": "Purchase"}}}]
This also can be done directly within adcampaigns
endpoint with (see here):
"product_audience_specs": [{
"product_set_id": <PRODUCT_SET_ID>,
"inclusions": [..]
}]
The problem is: it seems that there is no way to create those Product Audiences with the Power Editor. The use of the API seems compulsory. Is it true?
For info: Power Editor can create Custom Audience, something like "target someone who've view product 1 and 2", but it's not as fine grained as Product Audience