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According to Facebook Product Audience documentation, one can create an audience to target people who, for example, have added a product to basket but not purchased it.

This can be done through product_audiences endpoint with:

inclusions=[{"retention_seconds": 86400,
  "rule": {"event": {"eq": "AddToCart"}}}]
exclusions=[{"retention_seconds": 172800,
  "rule": {"event": {"eq": "Purchase"}}}]

This also can be done directly within adcampaigns endpoint with (see here):

"product_audience_specs": [{
  "product_set_id": <PRODUCT_SET_ID>,
  "inclusions": [..]
}]

The problem is: it seems that there is no way to create those Product Audiences with the Power Editor. The use of the API seems compulsory. Is it true?

For info: Power Editor can create Custom Audience, something like "target someone who've view product 1 and 2", but it's not as fine grained as Product Audience

yves amsellem
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1 Answers1

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Ok, this is only available — for now on — in the api. See here for the related issue.

yves amsellem
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