Only the relative values matter. Say you have the following reward function...

Now say we add a constant C to all rewards...

We can prove that adding a constant C will add another constant K to the value of all states and thus does not affect the relative values of any state...

Where...

The values remain consistent throughout, so only the intervals between rewards matter, not their signs.
It's important to note, however, that this rule does not apply for all episodic tasks. Generally, the rule only applies if the length of the episodes are fixed. For tasks where the length of each episode is determined by actions (think board games), adding a positive constant may result in a longer learning interval.