BLAS was designed to provide low-level routines necessary to implement common linear-algebra operations (it is the "Basic Linear Algebra Subprograms", after all).
To name just one of many uses, getting the largest-magnitude element of a vector is necessary for pivot selection in LU factorization, which is one of the most fundamental workhorses of linear algebra. By comparison, getting the max element turns out to basically never be necessary for linear algebra, which is why it's not one of the BLAS operations*.
(*) it was actually recommended that the max operation be added to the BLAS in the 2001 BLAS Technical Forum Standard, but it hasn't yet seen widespread adoption.