does anyone has experience with both Google ad systems? We are using AdSense for our mobile websites and projects but we want to use now also for our native mobile apps (Android, iOS and may be even for WP). Is it better to implement AdMob for apps then implement AdSense (difficulty of implementation, platforms compatability and stability and of course influence on revenue)? There is important to be mentioned, that we are publishers. Thanks a lot!
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There is no big specific difference for developers. Adsense uses scripts for mobile websites, admob uses specific sdk(play) for native apps. Both of are easy to implement. Just follow the setup instructions.
According to my experiences, ads which are displayed in native apps gets more revenue. In addition, easy to manage, display time and content choice is better.
Just try. Getting experience is not far away from you.
Good luck.
Tugrul
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Perfect, thank you! There is one last thing and that is fillrate of both services. In case when AdSense has bigger fillrate (advertisers, campaigns and so on) its better to implement this system to not provide an empty impression on our website/app. But I will test it. Anyway, you said interesting thing: native apps gets more revenue from display ads. I expect opposite:) Thanks! – Jan Malý Jan 20 '15 at 10:01
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It depends on many things like appliation category, user's age range, fullscreen or banner ads etc. I wrote about my experiences, I didn't make a prediction. Feel free about admob fillrate. Adsense and admob are both google owned products. Just try ;) – Tugrul Jan 20 '15 at 13:01
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If my answer is enough for you, don't forget to set my answer status as accepted ;) – Tugrul Jan 29 '15 at 13:53