I recently registered a company name and would like to change my Google Play publisher name.
The problem is that i don't know what happens to the old publisher name. I have a lot of links to my apps on websites and even within the apps. Example Link:
https://play.google.com/store/apps/developer?id=old_publisher_name
I don't want the old store-link to be broken.
Has anybody successfully changed the publisher name and can me tell his experience? Is the old name still reserved and referencing to the new name?