Do you want to change a variable at runtime? In this case take a look at the PRINT-macro in emu8086.inc. A few changes and you've got a STORE-macro:
store MACRO str
LOCAL skip_data, endloop, repeat, localdata
jmp skip_data ; Jump over data
localdata db str, '$', 0 ; Store the macro-argument with terminators
skip_data:
mov si, OFFSET localdata
mov di, OFFSET msg
repeat: ; Loop to store the string
cmp byte ptr [si], 0 ; End of string?
je endloop ; Yes: end of loop
movsb ; No: Copy one byte from DS:SI to ES:DI, inc SI & DI
jmp repeat ; Once more
endloop:
ENDM
crlf MACRO
LOCAL skip_data, localdata
jmp skip_data
localdata db 13, 10, '$'
skip_data:
mov dx, offset localdata
mov ah, 09h
int 21h
ENDM
ORG 100h
mov dx, OFFSET msg
mov ah, 09h
int 21h
crlf
store "Hello!"
mov dx, OFFSET msg
mov ah, 09h
int 21h
crlf
store "Good Bye."
mov dx, OFFSET msg
mov ah, 09h
int 21h
mov ax, 4C00h
int 21h
msg db "Hello, World!", '$'