AVPlayerItem *currentItem = self.player.currentItem;
[[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(playerItemDidReachEnd:) name:AVPlayerItemDidPlayToEndTimeNotification object:currentItem];
I have the above notification setup. It is being called fantastically when I run tests with iOS 7, however, it's never being called with I run my application with iOS 8.