I tried some of the above, and I actually prefer to create my own subclass of UITableViewCell and then override the touchesBegan/touchesCancelled/touchesEnded methods. To do this, ignore all the selectedBackgroundView and highlightedColor properties on the cell, and instead just set these colors manually whenever one of the above methods are called. For example, if you want to set the cell to have a green background with red text, try this (within your custom cell subclass):
- (void)touchesBegan:(NSSet *)touches withEvent:(UIEvent *)event
{
//Set backgorund
self.backgroundColor = [UIColor themeBlue];
//Set text
self.textLabel.textColor = [UIColor themeWhite];
//Call super
[super touchesBegan:touches withEvent:event];
}
Note that for this to work, you need to set:
self.selectionStyle = UITableViewCellSelectionStyleNone;
Otherwise, you'll first get the current selection style.
EDIT:
I suggest using the touchesCancelled method to revert back to the original cell colors, but just ignore the touchesEnded method.