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We're using SendGrid for sending transactional email in a business-to-business application xyz.com.

All emails have their sender/from display name and address set as "XYZ <info@xyz.com>" and so far we haven't had any spam problems.

We're aware that we can't change the email address of the sender (it must remain as an address *@xyz.com from our domain for spam reasons), but are we totally free to change the display name? For example, if a business ABC is using our application, can we safely set the sender information to "ABC <info@xyz.com>" so that the receiver at least sees the business name ABC which actually initiated the transactional email through our app? We're thinking that this, in combination with a "reply-to" address set to "abc@abc.com" would be a reasonable solution for a businesses using our application.

Does all this sound reasonable and "ok practice"?

sammy34
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    This question appears to be off-topic because it is about email deployment, not about programming. – tripleee Aug 28 '14 at 19:00
  • Thanks for the comment. Do you know where such questions should be posted? – sammy34 Aug 28 '14 at 19:07
  • Hesitantly thinking http://superuser.com/ but maybe think about phrasing your question in terms of a quantifiable answer (e.g. how many per cent of deliveries would fail) instead of asking people to reveal what *their* secret spam filter does. – tripleee Aug 28 '14 at 19:13
  • Also what's with the square brackets? Proper SMTP looks like Real Name
    – tripleee Aug 28 '14 at 19:14
  • Yeah SO uses the angle brackets for markup, and I couldn't quickly figure out how to escape an angle bracket. I knew I wouldn't get away with it :) – sammy34 Aug 28 '14 at 19:15
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    The easy escape is to use `\`\`` formatting. – tripleee Aug 28 '14 at 19:18
  • Thanks, appreciate that. Have updated. – sammy34 Aug 28 '14 at 19:20

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