If all you ever will want is 'brand' then it suffices to only specify 'brand' in your schema. However this means that you can only ever read / or specify brand through your Mongoose model and none of the other fields.
For example:
>>>var schema = {brand: String};
>>>var MyModel = Mongoose.model('Brand', schema);
>>>
>>>var object = new MyModel({brand : 'test'})
the model will restrict you to only ever have the fields specified in the model:
>>>object.models = [];
>>>object.save();
>>>
>>>MyModel.findOne({}, function(err, result){
>>> console.log(result.models);
>>>});
undefined
Your model doesn't know about that field and has no way of handling it. It won't be able to save it to the database or retrieve it - even if you manage to put it there by other means. I recommend adding everything to your schema if at some point you may want to manipulate it.