As of ADT revision 17, the device manufacturer and name appears after the serial number.
example:
[Nexus s: ....]
[LG bda: ....]
here is an image
https://i.stack.imgur.com/KPz6y.png
And some devices have a setting:
Homescreen -> press menu -> System settings -> applications -> development -> Device name
Here I can change the devices name which is shown in eclipse.
Unfortunately, my second development phone (Nexus-S, Stock rom with Android 2.3.4) does not have this setting - so maybe your phone has this setting...?!