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One of my main concerns is about SEO, when I have the intention to completely redesign a website and make it work on a mobile device.

Following that idea, I have been researching on Google Developers and have decided choose the first option "Responsive Design"

CURRENT SITUATION

  1. Made in TABLE
  2. SEO based only in KEYWORDS and DESCRIPTION
  3. URL not friendly
  4. Use the first version HTML
  5. Layout old-fashioned
  6. Excellent position in the GOOGLE Rank
  7. Excellent traffic visitors

TARGET

  1. Create mobile version to attend target group which use mobile device
  2. Full redesign, including best practices organic SEO Friendly URL
  3. HTML5
  4. CCS3
  5. Responsive Design
  6. New technology JSP to PHP (Laravel 4)

OBSERVATION

Because this site has been online since 2002, it has developed an excellent position on GOOGLE. The biggest concern of all, is to lose the position because of the migration to the new version. Im Seeking alternative or more efficient solution, I'v identified the use of 301 redirect to the new URL.

My Questions are as follows:

If the domain of the website is maintained, will this change only the URL?

example:

From

www.website.com/cs/detail.jsp?id=123456

www.website.com/aboutus.html

To

www.website.com./product/detail/123456/lorem-ipsum-dolem-sit-amet

www.website.com/about-us

Following that thought, I'v found some solutions like 301 redirect.

DOUBT 01

I will use the 301 redirect to each page, then will I have to put that 301 redirect one-to-one?

aboutus.html

response.setStatus(301);
response.setHeader( “Location”, “http://www.website.com/about-us” );
response.setHeader( “Connection”, “close” );

cs/detail.jsp

response.setStatus(301);
response.setHeader( “Location”, “http://www.website.com./product/detail/123456/lorem-ipsum-dolem-sit-amet” );
response.setHeader( “Connection”, “close” );

DOUBT 02

Following the doubt above, will i have to put the new website in sub folder?

Example: 

|public_html
|-index.html
|-quemsomos.html
|-cs
|--detalhe.jsp
|-novo-site
|--index.php

And will the URL will be just like that of:

www.website.com/new-website/quem-somos

www.website.com/new-website/product/detail/123456/lorem-ipsum-dolem-sit-amet

DOUBT 03

Is there anything else i need to worry about?

Code
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Ronaldo
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1 Answers1

2

Answer 1:

Its better to redirect the entire site using a .htaccess file rather than writing it in every single page. You can refer to my link below that will help you gain an understanding of this redirection.

Answer 2:

The URL strictly follows your directory structure.

Answer 3:

The search engines will take some time to discover the 301, recognize it, and credit the new page with the rankings and trust of its predecessor. This process can be lengthier if search engine spiders rarely visit the given web page, or if the new URL doesn't properly resolve.

You may refer to the link below to gain a better understanding about the 301 redirection.

how to 301 redirect

Aravind
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