sylewester's answer is correct and can be read in the AngularJS Directive Documentation found at https://docs.angularjs.org/guide/directive. Below is an excerpt from that page.
AngularJS normalizes an element's tag and attribute name to determine which elements match which directives. We typically refer to directives by their case-sensitive camelCase normalized name (e.g. ngModel). However, since HTML is case-insensitive, we refer to directives in the DOM by lower-case forms, typically using dash-delimited attributes on DOM elements (e.g. ng-model).
The normalization process is as follows:
Strip x- and data- from the front of the element/attributes.
Convert the :, -, or _-delimited name to camelCase.
For example, the following forms are all equivalent and match the ngBind directive:


(this helped me understand sylwester's answer, so i figured it might help others too.)