suppose I have a table, mydata, that has a column xmldata whose values are text in XML format such as
<maindataheading>
<firstleveldata>
<pricedata pricetype="normal">123</pricedata>
</firstleveldata>
</maindataheading>
how do I extract <pricedata pricetype="normal">123</pricedata>
from the xmldata column?