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Is there any restriction? Other kind of advertisements?

Juanjo Conti
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It's absolutely OK. Why wouldn't Google want you to use their advertising service? I'm sure that any other advertising service is fine as long as the content that it generates doesn't violate the Terms of Service.

Adam Crossland
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    When I try to add my appspot domain when registering on Adsense, I get the message "URL cannot contain a Google host". – pufferfish Dec 29 '11 at 14:05
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    @pufferfish: Yes, you can't directly use an appspot domain; you'll need to register a domain through Google Apps for Domains. The new, non-Google URL will be able to be activated in AdSense. – Adam Crossland Dec 30 '11 at 14:59
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    "Customer agrees not to ... use the Services: ... to ... advertisings.." https://cloud.google.com/terms/aup. Is it a prohibition of using advertising on sites based on AppEngine or I'm wrong? – Filipp Voronov Jun 18 '15 at 21:11