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I want to use Google Tag Manager for ecommerce tracking. I am just not sure in setting up of data layer. Is it me who implements that on the site or a programmer and I send him the data I need to get?

Thanks for your help and answers.

Lakinzn
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Your programmer as per this documentation provided by Google : https://support.google.com/tagmanager/answer/3002596?hl=en

Eike Pierstorff
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