Giving you an example in PHP, but the regex can be reused with another language :
$urls = array(
'mywebsite.com/images/products/12345678_pit.jpg',
'mywebsite.com/images/products/23456789_foo.jpg',
'mywebsite.com/images/products/34567890_bar.jpg',
'mywebsite.com/images/products/12345678_piat_a2.jpg',
'mywebsite.com/images/products/45678901_baz_a2.jpg',
'mywebsite.com/images/products/56789012_qux_a2.jpg'
);
foreach($urls as $url) {
echo preg_replace(
'/products\/(\d{2})(\d*)_[a-z-]+(.*)\.jpg/i',
'zoomimage/$1/$1$2_var$3.jpg', $url) .'<br>';
}
// mywebsite.com/images/zoomimage/12/12345678_var.jpg
// mywebsite.com/images/zoomimage/23/23456789_var.jpg
// mywebsite.com/images/zoomimage/34/34567890_var.jpg
// mywebsite.com/images/zoomimage/12/12345678_var_a2.jpg
// mywebsite.com/images/zoomimage/45/45678901_var_a2.jpg
// mywebsite.com/images/zoomimage/56/56789012_var_a2.jpg