You are looking for this example: http://bl.ocks.org/mbostock/4149176
Working example for your case: http://bl.ocks.org/musically-ut/7699650
Code from example
function timeFormat(formats) {
return function(date) {
var i = formats.length - 1, f = formats[i];
while (!f[1](date)) f = formats[--i];
return d3.functor(f[0])(date);
};
}
var customTimeFormat = timeFormat([
[d3.time.format("%Y"), function() { return true; }],
[d3.time.format("%B"), function(d) { return d.getMonth(); }],
[d3.time.format("%b %d"), function(d) { return d.getDate() != 1; }],
[d3.time.format("%a %d"), function(d) { return d.getDay() && d.getDate() != 1; }],
[d3.time.format("%I %p"), function(d) { return d.getHours(); }],
[d3.time.format("%I:%M"), function(d) { return d.getMinutes(); }],
[d3.time.format(":%S"), function(d) { return d.getSeconds(); }],
[d3.time.format(".%L"), function(d) { return d.getMilliseconds(); }]
]);
var xAxis = d3.svg.axis()
.scale(x) // x is a scale.
.tickFormat(customTimeFormat);
In your case, you want something of this kind:
var customTimeFormat = timeFormat([
["00:00", function () { return true; }],
["06:00", function (d) { return 3 <= d.getHours() && d.getHours() < 9; }],
["12:00", function (d) { return 9 <= d.getHours() && d.getHours() < 15; }],
["18:00", function (d) { return 15 <= d.getHours() && d.getHours() < 21; }]
]);