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I just generated an app using Yeoman and in the view there is a div with the class hero-unit. I figure this is a pretty popular question and Google doesn't get me anything remotely relevant other than this question also on StackOverflow, which I wish had more discussion.

So, what does it mean?

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bananas123
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    Does it really matter? (And is the explanation in the duplicate not sufficient?) – Pekka Nov 09 '13 at 01:11
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    It's from Bootstrap 2's [Typography](http://getbootstrap.com/2.3.2/components.html#typography) -- "*A lightweight, flexible component to **showcase key content** on your site.*" Bootstrap 3 has since renamed it as [Jumbotron](http://getbootstrap.com/components/#jumbotron). – Jonathan Lonowski Nov 09 '13 at 01:11
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    @Pekka웃 I'd like to know and I'm not sure of the validity of the duplicate, the gentleman who responded said he's assuming. – bananas123 Nov 09 '13 at 01:22
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    @JonathanLonowski Awesome, I didn't see that. Though that doesn't answer my question and I'm still left wondering why pick this term in the first place? – bananas123 Nov 09 '13 at 01:24
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    @mattvleming Probably the only people who know for certain are the authors. It's just a name they chose for it. But, for the record, it was [added by `mdo`](https://github.com/twbs/bootstrap/commit/72899a4ee8f9c3b75ba5e015d6c88f5154705c62) before [`1.1.0`](https://github.com/twbs/bootstrap/blob/v1.1.0/lib/patterns.less#L255-L272). – Jonathan Lonowski Nov 09 '13 at 01:35
  • @JonathanLonowski Awesome find (another one!), I just posted a comment asking why he picked it, why not right? – bananas123 Nov 09 '13 at 02:27
  • @mattvleming did her every tell you why? Still curious in 2018. – jaysonder Apr 28 '18 at 00:08
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    [hero image](https://en.wikipedia.org/wiki/Hero_image) wikipedia entry could help figuring a possible "meaning" of hero unit as well, that should be intended generically as a prominent section of content primarily used to generate visual impact about something. – Paolo Jul 24 '18 at 14:26
  • This is on google and it makes me sad... – Jonathan DS Oct 29 '19 at 20:05

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