How can i publish an app at app store, that only a few people (my clients) could download. Or is there another way to install it direct to their iPhone? Force them to jailbreak its not an option. thanks.
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I believe that what you are looking for the iOS Developer Enterprise Program, which costs $299 per year. It allows you to distribute iOS apps to employees (or clients in your case).

sameetandpotatoes
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You can certainly use ad-hoc deployment or the iOS Developer Enterprise Program as others have mentioned, but on top of that you will probably find that tools such as TestFlight will make the job of getting hold of UDIDs and pushing updates significantly easier to manage.

Jonathan Ellis
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