If I understand this correctly, first in 3dsmax ensure the centre of the object you are importing into unity is in the exact centre of the 3D Max project, easiest way to do this is to select the object then right click the arrows next to X,Y and Z at the bottom of the user interface. (this sets them to 0 which will fix the position).
If you have a scene with multiple objects and you are exporting the entire scene together, do this for one object then place all other objects in there relevant position to the centre object.
You may also want to set the rotation, this can't be done simply by rotating an object in 3dsmax, all that does is change your perspective, you need to alter the pivot point. Let's say you imported an arrow, you want to arrows X to be its forward position (the direction the arrow faces), but in unity the arrow points along the Y axis, you need to alter the pivot. This video illustrates how to alter a pivot point clearly 3D Studio Max Change Pivot Position. (Trust me you will need to do this when things get complicated).
As for size you need to look up what units unity accepts from 3dsmax, 3dsmax has many units of scale that can be used for a project. Just have a search online for unity and 3dmax scale compatibility, I've never used unity so I couldn't tell you but I know using UDK that the scale in 3dsmax needs to be changed.