I've been looking at some apis and plugins and I've been seeing plugins that look like this
<div class="fb-like" data-href="http://developers.facebook.com/docs/reference/plugins/like" data-send="true" data-width="450" data-show-faces="true"></div>
or
<a class="bistri-button" data-key="871b7d8f839e9cdbfc6dcc87b6932889feae334d8fbc2862"></a>
What does dat-key or data-send represent ? How do you use it? Is it a way to send data to the javascript file handling the request? Then how can you handle it in the javascript file?