I have 3DM file which I was able to open in Rhino3D / Rhinoceros software. With this 3DM file I want to develop a model such as,
where I can change the color of different parts of image.
Is this possible using 3DM file? Can you explain, how this can be done.
The 3DM file format can represent 3D NURBS and polygon mesh geometry, and can be read and written by the openNURBS toolkit: http://www.opennurbs.org.
While the example on the Nike web site looks 3D, it appears to me to just be a set of 2D rendered images that can be swapped out as the user customizes the shoe.
You could render each piece from within Rhino, and then build a web application to allow the user to customize, if you wanted to copy the model that Nike used.
Developing a professional web application to customize content like Nike did is not something that can be written down in a simple answer to your question.
