I know that <meta name="Description" content="[description here]" /> can be used but I wonder how to make a description like the one in facebook.
Does this description use the <meta> tag as well? Or is there some other secret behind it?
Edit: I code my site by myself (no wordpress and stuff) :)
It depends on the website popularity.
Google does it, you don't.
Google may do it but you can persuade them.
And check this out sub sitelinks in google search result
For starters, be sure you have a “sitemap.xml” file. This is a file that tells the search engine about the pages on your site and makes it easier for its spiders to crawl and understand it. Your webmaster or website provider or Content Management System (like WordPress) should have handled this for you, but it’s worth checking. If you’re not a master of website technical stuff, whoever is your technical support person will be able to tell you if that page is there, and properly set up.
You should register your site with Google Webmaster Tools, if you haven’t already. The exact process changes from time to time, but basically, you’ll give Google the URL of your Sitemap file, which you’ll have from the previous step. You’ll have to put a “Site Verification Code” on your site to prove to them that you own the site, and there are a few other simple steps.
Whenever you link one page to another in your site, use anchor text and alt text that’s descriptive, and as succinct as possible, and consistent. For example, you’ve linked to your “concierge services” page from another page using the anchor text “concierge services.” That’s perfect. Now, don’t link from another page using “guest services.” You don’t want to be confusing the poor Google spider, after all.
I believe this is how it happens.
Google primarily displays multi link listings when they feel a query has a strong chance of being navigational in nature. I think they can determine that something is navigational in nature based on linkage data and click streams. If the domain is well aligned with the term that could be another signal to consider.
If you have 10,000 legit links for a term that nobody else has more than a few dozen external citations for then odds are pretty good that your site is the official brand source for that term. I think overall relevancy as primarily determined by link reputation is the driving factor for weather or not they post mini site map links near your domain.
This site ranks for many terms, but for most of them I don't get the multi link map love. For the exceptionally navigational type terms (like seobook or seo book) I get multi links.
The mini site maps are query specific. For Aaron Wall I do not get the mini site map. Most people usually refer to the site by it's domain name instead of my name.
Google may also include subdomains in their mini sitemaps. In some cases they will list those subdomains as part of the mini site map and also list them in the regular search results as additional results.
Michael Nguyen put together a post comparing the mini site maps to Alexa traffic patterns. I think that the mini site maps may roughly resemble traffic patterns, but I think the mini links may also be associated with internal link structure.
For instance, I have a sitewide link to my sales letter page which I use the word testimonials as the anchor text. Google lists a link to the sales letter page using the word testimonials.
When I got sued the page referencing the lawsuit got tons and tons of links from many sources, which not only built up a ton of linkage data, but also sent tons of traffic to that specific page. That page was never listed on the Google mini site map, which would indicate that if they place heavy emphasis on external traffic or external linkage data either they try to smooth the data out over a significant period of time and / or they have a heavy emphasis on internal linkage.
My old site used to also list the monthly archives on the right side of each page, and the February 2004 category used to be one of the mini site map links in Google.
You should present the pages you want people to visit the most to search bots the most often as well. If you can get a few extra links to some of your most important internal pages and use smart channeling of internal linkage data then you should be able to help control which pages Google picks as being the most appropriate matches for your mini site map.
Sometimes exceptionally popular sites will get mini site map navigational links for broad queries. SEO Chat had them for the term SEO, but after they ticked off some of their lead moderators they stopped being as active and stopped getting referenced as much. The navigational links may ebb and flow like that on broad generic queries. For your official brand term it may make sense to try to get them, but for broad generic untargeted terms in competitive markets the amount of effort necessary to try to get them will likely exceed the opportunity cost for most webmasters.
Hope this helps.
