I just recently talked to an app marketing agency and they are strongly recommending that I find a way to take my 153MB app and somehow get it under the 50MB mark that is the current standard for downloading over a wireless network (3G, 4G, etc.).
I have no idea where to go from here. As far as app size goes, my app is very UI intensive and I have a combination of (mostly) JPGs, PNG's, and a few small videos. I've already run all my jpg's through JPEGmini and as many png's as still looked alright through tinypng.org.
I'm curious if I could somehow "compress" or zip my resources and then unzip them in code to significantly reduce my app size (Before it's installed on the device...I don't care how big it expands to after it's downloaded and installed).