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Will the Omniture s.tl() function count as an additional 'visit', therefore resulting in a non-bounce for that visitor?

d-_-b
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1 Answers1

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It will not count as an additional 'visit', however it will count as an additional 'hit'.

A visit consisting of more than one hit (in this circumstance, an s.t() and s.tl() call) are not counted as a Bounce. However, they are still counted as a Single Access.

Since Bounce Rate can legitimately be defined using either Single Access or Bounces, it's important to understand the differences between the two. Depending on whether you want the s.tl() call to include/exclude bounced visits would determine which method of bounce rate you'd want to use. See this article for everything you'd want to know about it and its various calculations.

Gigazelle
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  • Am I right in understanding that three has to be at least s.tl() between two s.t() for the visitor to not be a bounce? – SwetankKakarla Jul 16 '20 at 07:52
  • If a visit has two hits, it's not a Bounce. Doesn't matter what type of hits they are. https://docs.adobe.com/content/help/en/analytics/components/metrics/bounces.html – Gigazelle Jul 17 '20 at 23:44