I have been using Matlab's normxcorr2 function to do template matching with images by performing normalized cross correlation. To find the maximum correspondence between a template and an image, one can simply run normxcorr2 and then find the maximum absolute value of all the values returned by normxcorr2 (the function returns values between -1.0 and 1.0).
From a quick Google search, I found out that a negative correlation coefficient means an inverse relationship between two variables (e.g. as x increases, y decreases), and that a positive correlation coefficient means the opposite (e.g. as x increases, y increases). How does this apply to image template matching? That is, what does a negative value from normxcorr2 mean conceptually with respect to template matching?