I have read Why not publish NServiceBus messages from a web application and another similar question about this but I am not clear if this applies to service layer as well. For example, if the service layer is composed of web services or REST services built using WCF or Web API or any other way, should those services publish events or send commands? If those services are hosted in load balanced web servers, the problems outlined in the articles apply to this layer as well. How would the recommendation change or not change?
If I look from the definition of Event vs Command, the messages I am talking about are Events e.g. "a user was created" and so an event should be published. As a matter of fact, the service that created the user doesn't even know what else to do i.e. may be another application is supposed to create a customized portal for it and yet another application is supposed to send a welcome kit to the user. This would be an event and not a command. I guess I am hung up on the definition of a web application and application service when application service itself is composed of one or many web applications.
The definition of Web Application
A web application is an application that is accessed by users over a network such as the Internet or an intranet.
However, to me, the users can be computers and thus web services are web applications and that is the reason for this question.
EDIT:
Let's consider a concrete example. An ASP.NET website (MVC or Web form - doesn't matter) displays the form to the operator, gets a post with data about user creation (Name, UserName, Password) and invokes a WCF service to create the user. In between website and WCF service we can put ServiceBus and send command to create the user (Request/Response) so that we get all the benefits described in the first article. WCF service is the actual business processing layer i.e. it would create the user. That is where I have the question. After the user is created, it should announce that a user has been created and other systems can react to it and do whatever they are supposed to do. So it fits perfectly the pattern of publish the message. However, the WCF service itself is a web application and thus has most of the traits of the web applications and thus the confusion.