AdMob Earnings - How are they calculated

Question

How are AdMob Earnings calculated? Is it dependent on the number of clicks alone? Or is it dependent on the ads that are shown? Or a combination of both?

One day I have 11 clicks that earned me $0.12 and the next day I have 14 clicks that earned me $0.51 and then one day I just earn $0.07 for 11 clicks.

Here is the screenshot of my earnings from AdMob...

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score 25 · Accepted Answer · edited May 23 '17 at 12:09

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It also depends on the impression that it makes, if the ads are show many times and u get 11 clicks u get less money if the ads are displayed less time and you get 11 clicks u get more money. Also it got more of complex process Hope you understand try this link it may have what you are searching.

edited May 23 '17 at 12:09

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answered Feb 13 '13 at 03:11

Amalan Dhananjayan

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Do you get paid only by clicks but also impressions as well= – Emil Jan 25 '17 at 22:59
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impression decides how much money you will get per click. less impression high click will earn more than lots of impression and less click. – Amalan Dhananjayan Jan 26 '17 at 03:54

score 25 · Answer 2 · answered Feb 13 '13 at 03:14

The short is, Google has an auction system for their ads. The more you are willing to pay for them, the more they will show up in prime real estate. What this means to you is that the cost per click is dependent on the ad, which can change wildly from day to day.

AdMob Earnings - How are they calculated

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