Using regular expressions is THE traditional way to generate your tokens.
lex and yacc (or flex and bison) are a traditional compiler creation pair, where lex does nothing except tokenize symbols and pass them to YACC
http://en.wikipedia.org/wiki/Lex_%28software%29
YACC is a stack based state machine (pushdown automaton) that processes the symbols.
I think regex processing is the way to go for parsing symbols of any level of complexity. As Oak mentions, you'll end up writing your own (probably inferior) regex parser. The only exception would be if it is dead simple, and even your posted example starts to exceed "dead simple".
in lex syntax:
:= return ASSIGN_TOKEN_OR_WHATEVER;
begin return BEGIN_TOKEN;
[0-9]+ return NUMBER;
[a-zA-Z][a-zA-Z0-9]* return WORD;
Character sequences are optionally passed along with the token.
Individual characters that are tokens in their own right [e.g. ";" )get passed along unmodified. Its not the only way, but I have found it to work very well.
Have a look:
http://www.faqs.org/docs/Linux-HOWTO/Lex-YACC-HOWTO.html