The Digi XBee series of RF modules is popular for plug and play wireless. In it's simplest configuration, a pair of modules operates as a serial cable replacement, with bytes going in on one module coming out on the other.
If you want to have a multi-node network, you'll have to use the radios in API mode, where frames include a header with addressing information and checksum in the footer. Digi has released an ANSI C XBee Host Library as Open Source on GitHub that could be a good starting point for that since you mention using C. It looks like there's even a fork of the library targeting the AVR platform.