I'm maintaining a sole instance of ADBannerView (as the docs suggested), and present is at some points troughout the UX.
But I can see that bannerViewDidLoadAd: callbacks are keep invoked even if the banner is not presented.
That is really good on one hand (thatswhy I made this design), but I was wondering whether those loading will counted as impressions in some aggregated statistics? And that could affect my revenues in some unintended way.
Will it count? What is your experience?