The presenters in the Google I/O session about Android Beam made some comments about "breaking Beam by adding things to it." They used an example of Beam being added to the Share menu, which is bad because Beam should be "magical" and "simple."
The problem that I have is that with no UI, Beam has a big discoverability problem. The average user will never use it if they don't know it is possible.
What are the best practices to let the user know that she can tap to share?