Thankfully, with C++11 there is also the more pleasing approach of using raw string literals.
printf("She said \"time flies like an arrow, but fruit flies like a banana\".");
Becomes:
printf(R"(She said "time flies like an arrow, but fruit flies like a banana".)");
With respect to the addition of brackets after the opening quote, and before the closing quote, note that they can be almost any combination of up to 16 characters, helping avoid the situation where the combination is present in the string itself. Specifically:
any member of the basic source character set except: space, the left
parenthesis (, the right parenthesis ), the backslash , and the
control characters representing horizontal tab, vertical tab, form
feed, and newline" (N3936 §2.14.5 [lex.string] grammar) and "at most
16 characters" (§2.14.5/2)
How much clearer it makes this short strings might be debatable, but when used on longer formatted strings like HTML or JSON, it's unquestionably far clearer.