Do you have a linux server or computer or are you relying on web and windows-based programs?
To align RNA-seq reads, people generally use splice read aligners like Tophat, although BLAST would probably work too.
Initially I wrote long response explaining how to do this in Linux but I've just realised that Galaxy might be a much easier solution for a beginner. Galaxy is an online bioinformatics tool with a very user friendly interface; it's particularly designed for beginners. You can sign up and log in at this website: https://main.g2.bx.psu.edu/
There are tutorials on how to do things (see 'Help' menu) but my basic workflow for your experiment would go something like this:
- Log into Galaxy
- Upload RNA-seq reads, EST reads and 10K genome sequence
- In the menu on the left, click to expand "NGS-RNA sequencing", then click "Tophat for Illumina (assuming your RNA-seq reads are Illumina fastq reads)"
- Align your RNA-seq reads using Tophat, make sure to select your 10K sequence as the reference genome.
- Try aligning your EST reads with one of the programs. I'm not sure how successful this will be, Tophat isn't designed to work with long sequences so you might have to have a bit of a play or be a bit creative to get this working.
- Use Cufflinks to create annotation for novel gene models, based on your RNA-seq reads and/or EST sequences.
Regarding viewing the output, I'm not sure what is available for a custom reference sequence on Windows, you might have to do a bit of research. For Linux/Mac, I'd recommend IGV.