Try this
Step 1:
Create your static block in the admin area of Magento. (CMS > Static Blocks) Click on ‘+ Add New Block’. The ‘Identifier’ is what you’ll need to take note of for embedding the block.
Step 2:
Navigate your way to the layout folder. (app > design > frontend > default > your_theme > layout) Open the file that references the page you intend to put the block into. In my case ‘page.xml’.
Step 3:
Find the spot in the .xml where you would like your block to appear and insert the following code where xxxxxx is the ‘Identifier’ you set earlier when creating your block.
<block type="cms/block" name="xxxxxx">
<action method="setBlockId"><block_id>;xxxxxx</block_id></action>
</block>
Step 4:
Navigate your way to the template folder (app > design > frontend > default > your_theme > template) Open the file that you would like the block to appear in and insert the following code in the appropriate position where xxxxxx is the ‘Identifier’ you set earlier when creating your block.
<?php echo $this->getChildHtml('xxxxxx') ?>
OR
<?php echo $this->getLayout()->createBlock(’cms/block’)->setBlockId(’my-new-block’)->toHtml() ?>
OR
getLayout()->createBlock('catalog/product_list_related')->setTemplate('catalog/product/list/related.phtml')->toHtml() ;
?>
OR
check following link
http://www.phptechi.com/how-to-add-static-block-in-magento.html
I hope this will help you :)