If the only justification for rebuilding it is to change the name, can you just use something generic in the first place? Imagine having to patch 50 identical DLLs, and build/deploying each one separately because they all must be named different things. Even if it's only for a few clients, I would hate to have to maintain that. Versioning could be a hassle too.
If you must do it, I would probably go with a build task (which can perform fairly advanced operations). You mention that you are "packaged the solution"; the viability of a build task would depend on how it is being packaged.
In response to your comment about naming the EXEs with client-specific names... My obvious suggestion there would be to have those applications contain as little code as possible.
The simplest build integration I can think of would be to create a post-build task which ran upon successful compilation in release mode. The task could then read a config file which defined the unique names, and copy the successfully built EXEs to an output directory.
Some of the operations can be accomplished just from the task config file: http://msdn.microsoft.com/en-us/library/ms171466.
Alternatively, you might want to create a little application to do all the work for you, and just pass config switches to it.
For example, here is a little post-build command that I execute to minify my JavaScript/CSS upon successful build of a web application. The concept is similar:
- build
- execute an app (like msbuild.exe, or your custom build app)
- pass data to the executable (like paths, switches, etc.)
- executable writes the files out
C:\Windows\Microsoft.NET\Framework64\v4.0.30319\msbuild.exe
"$(ProjectDir)Properties\build\minify.xml"
/p:SourceLocation="$(ProjectDir)client"
/p:CssOutputFile="$(ProjectDir)client\final\final-full.css"
/p:JavaScriptOutputDirectory="$(ProjectDir)client\final"