My iPad app gives users the ability to watch a few hundred videos. Currently the iPad app points them to an MP4 file. However, I would like to point them to a QuickTime Reference Movie instead. (This allows the app to send a lower-bitrate version of the video if the user is connected via 3G vs. wifi.)
Right now, I create the various versions, plus the reference file, in QuickTime by going to File -> Export to Web. However, this process (1) only lets me do one file at a time, and (2) generates lots of useless stuff like HTML and JavaScript.
How can I automate the process? Does anyone know of existing scripts / tools to do this work? I'm sure other devs have had to do it before.