I saw this related question about publishing toolchain but I know many people did lot of work to produce publishing toolchains recently.
One great example I found is this project from akosma.
Avdi Grimm shared his work with org-mode in this project
I know there are (should be) many others.
What I'm looking for, is a publishing toolchain with
- asciidoc / markdown / textile / org-mode or latex input. I don't want xml input
- pdf AND html output, epub output is not a requirement for me.
What I can
- author templates in latex / html / css / js. again, no xml.
- read and write ruby and shell scripts