you need to add html to the infowindow..
See the documentation
var map = new google.maps.Map(document.getElementById("map_canvas"), myOptions);
var contentString = '<div id="content">'+
'<div id="siteNotice">'+
'</div>'+
'<h2 id="firstHeading" class="firstHeading">Uluru</h2>'+
'<div id="bodyContent">'+
'<p><b>Uluru</b>, also referred to as <b>Ayers Rock</b>, is a large ' +
'sandstone rock formation in the southern part of the '+
'Northern Territory, central Australia. It lies 335 km (208 mi) '+
'south west of the nearest large town, Alice Springs; 450 km '+
'(280 mi) by road. Kata Tjuta and Uluru are the two major '+
'features of the Uluru - Kata Tjuta National Park. Uluru is '+
'sacred to the Pitjantjatjara and Yankunytjatjara, the '+
'Aboriginal people of the area. It has many springs, waterholes, '+
'rock caves and ancient paintings. Uluru is listed as a World '+
'Heritage Site.</p>'+
'<p>Attribution: Uluru, <a href="http://en.wikipedia.org/w/index.php?title=Uluru&oldid=297882194">'+
'http://en.wikipedia.org/w/index.php?title=Uluru</a> (last visited June 22, 2009).</p>'+
'</div>'+
'</div>';
var infowindow = new google.maps.InfoWindow({
content: contentString
});
Edit
After further inspection of your code and your site i believe you're asking how to inject times and dates through a single file.
My suggestion is to use a JSON returned object from your server side code, iterate through the json object and use a template for the popup.
If you are curious you can reference something we do similar at http://demo.mapitusa.com you can easily browse the source code and find the js files that are required and see a working example.