It's called DLL forwarding/redirection or function alias.
Defining of an export entry is:
entryname[=internalname] [@ordinal [NONAME]] [PRIVATE] [DATA]
So, entryname can be define
EncodePointer=ntdll.RtlEncodePointer
To check:
C:\>findaddress ntdll.dll RtlEncodePointer
ntdll.dll : 7C900000
RtlEncodePointer@ntdll.dll: 7C9132D9
C:\>findaddress kernel32.dll EncodePointer
kernel32.dll : 7C800000
EncodePointer@kernel32.dll: 7C9132D9
(findaddress is my personal tool to do this task quickly)
You can see more in here:
http://msdn.microsoft.com/en-us/library/hyx1zcd3(v=vs.80).aspx
PS: I think this is good question. That's not wrong if you want to write small program (even a malware) to research purpose!