Lower the resolution and or drop frames. That's your trade space for lower bandwidth connections.
Luckily a coworker (@enobrev) just did some great work in reviewing various ways to drop bandwidth:
Starting from the raw unencoded format is best, otherwise setting a bit rate in ffmpeg won't do much (lowering resolution and frame rates will though).
ffmpeg -i audio.wav -i "concat:0.avi|1.avi|2.avi" -vcodec libx264 -preset fast -crf 23 -threads 0 -b:v 64000 -r 10 -vf "scale=240:-1" -ab 24k -ar 22050 -map 0 -vbsf h264_mp4toannexb -f segment -segment_time 10 -segment_format mpegts -segment_list autoStream.m3u8 -segment_list_type m3u8 out_lowres_64kbps%d.ts
ffmpeg -i audio.wav -i "concat:0.avi|1.avi|2.avi" -vcodec libx264 -preset fast -crf 23 -threads 0 -b:v 300000 -r 24 -vf "scale=480:-1" -ab 96k -ar 22050 -map 0 -vbsf h264_mp4toannexb -f segment -segment_time 10 -segment_format mpegts -segment_list autoStream.m3u8 -segment_list_type m3u8 out_midres_300kbps%d.ts
ffmpeg -i audio.wav -i "concat:0.avi|1.avi|2.avi" -vcodec libx264 -preset fast -crf 23 -threads 0 -b:v 1200000 -r 24 -vf "scale=640:-1" -ab 192k -ar 44100 -map 0 -vbsf h264_mp4toannexb -f segment -segment_time 10 -segment_format mpegts -segment_list autoStream.m3u8 -segment_list_type m3u8 out_hires_1.2mbps%d.ts
there are many more parameters you can tune, but in the above I'm setting bit rate -b:v, frame rate -r, video resolution -vf, and audio bit rate -ab (I think), and audio sample rate -ar