You want to call a class method, but this call is trying to invoking self's -parseAdContent:. I don't know what class this is being called in, but either way, the target here is the instance variable self and not a class. Something like this is probably more what you are looking for.
[myThread initWithTarget:[self class] selector:@selector(parseAdContent) object:AdvertisementView];
EDIT: So if the method is a class method in the Adview class, just change the target to the Adview class...
[myThread initWithTarget:[Adview class] selector:@selector(parseAdContent) object:AdvertisementView];
But if it is an instance method in the Adview class, then the target will be the instance of variable of type Adview - AdvertisementView, right?
[myThread initWithTarget:AdvertisementView selector:@selector(parseAdContent) object:AdvertisementView];
But this wouldn't make sense, you wouldn't call an instance method and pass the instance as a parameter to its own method... The target is the object for which you are invoking the selector. The object: parameter is used the selector's argument.
I'm assuming that this is a class method as you stated originally, in which case the first of these two calls should work.