You can't parse the XML with Jena, unless it is RDF/XML.
You'll have to use XLST to transform the XML to RDF or parse the XML with a Java XML library to get the data and create the triples from the data of interest.
Using XSLT is fairly simple, as demonstrated from the example below.
Since the website is URL I'd use it as a URI rather than a literal. Also, FOAF is common for names. So, I'd use something like:
<xsl:stylesheet version="1.0"
xmlns:xsl="http://www.w3.org/1999/XSL/Transform"
xmlns:html="http://www.w3.org/1999/xhtml"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
xmlns:foaf="http://xmlns.com/foaf/spec/"
xmlns:foo="http://example.com/foo#">
<xsl:template match="/">
<rdf:RDF>
<rdf:Description rdf:about="http://www.example.com/xml">
<xsl:apply-templates/>
</rdf:Description>
</rdf:RDF>
</xsl:template>
<xsl:template match="person">
<xsl:variable name="critic"><xsl:value-of select="name"/></xsl:variable>
<xsl:variable name="criticWebsite"><xsl:value-of select="website/@url"/</xsl:variable>
<foo:hasCritic>
<rdf:Description rdf:about="http://www.example.com/critic/{$critic}">
<foaf:name><xsl:value-of select="name"/></foaf:name>
<foaf:homepage>
<rdf:Description rdf:about="http://{$criticWebsite}">
<rdfs:label><xsl:value-of select="website"/></rdfs:label>
</rdf:Description>
</foaf:homepage>
</rdf:Description>
</foo:hasCritic>
</xsl:template>
</xsl:stylesheet>
This will give you:
<?xml version="1.0"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:html="http://www.w3.org/1999/xhtml"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
xmlns:foaf="http://xmlns.com/foaf/spec/"
xmlns:foo="http://example.com/foo#">
<rdf:Description rdf:about="http://www.example.com/xml">
<foo:hasCritic>
<rdf:Description rdf:about="http://www.example.com/critic/Joe">
<foaf:name>Joe</foaf:name>
<foaf:homepage>
<rdf:Description rdf:about="http://www.example1.com">
<rdfs:label>contact1</rdfs:label>
</rdf:Description>
</foaf:homepage>
</rdf:Description>
</foo:hasCritic>
<foo:hasCritic>
<rdf:Description rdf:about="http://www.example.com/critic/Anna">
<foaf:name>Anna</foaf:name>
<foaf:homepage>
<rdf:Description rdf:about="http://www.example2.com">
<rdfs:label>contact2</rdfs:label>
</rdf:Description>
</foaf:homepage>
</rdf:Description>
</foo:hasCritic>
</rdf:Description>
</rdf:RDF>
You can then load the RDF file into Jena